Scientific Conferences of Ukraine, Drukarstvo molode / Printing Young

Font Size: 
The effect of color reproduction of packaging for goods for children on consumer choice
Вікторія Задорожна

Last modified: 2023-10-01

Abstract


An overview of the definition of the effect of the color of the product for children on the consumer’s choice is given. The characteristics of the most common influencing factors are given and the effect of color on a person is considered.


Keywords


color solution; packaging; consumer; influencing factors; color perception; goods for children

Full Text: PDF