Research has been conducted to identify important technological factors that have an impact on the process of recognizing augmented reality markers on products that have unstable conditions of use. The constituent units of the system ‘original—hardware for creating and reproducing markers—imprint’, as well as the relationships between them, are considered. A comparative analysis of the degree of importance of the subsystem elements and their interaction in the technological process, as well as the reliability and performance of the system as a whole.