Scientific Conferences of Ukraine, Друкарство молоде-2019

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Label design as part of a product promotion strategy
Денис Віталійович Поленок

Last modified: 2019-03-01

Abstract


This paper presents the dependence of packaging design and profit. The methods of creating design, product market analysis, sales promotion strategies through design of the label are considered. The appropriate design of labels that have the most attractive appearance to the buyer is analyzed. The most effective design schemes are selected. All statistical data were collected from social research data, and actual data collected from the technical documentation was provided. It is concluded that creation of attractive design will increase the profit of the manufacturer.


Keywords


technological processes; publishing and printing; publishing